TrackMy.Shop vs Veeqo — Order Tracking Comparison

Overview: Amazon's Free Shipping Tool vs. Independent Production Tracking

Veeqo and TrackMy.Shop serve different types of ecommerce businesses with fundamentally different tools. Veeqo, which Amazon acquired in 2021, is a free multi-channel inventory and shipping platform built to help sellers manage stock across warehouses and print discounted shipping labels. TrackMy.Shop is an independent production workflow tracker with Kanban boards, barcode scanning, and branded customer tracking pages.

The most interesting thing about this comparison isn't the feature list. It's the business model. Veeqo is free because Amazon benefits from sellers using it. TrackMy.Shop charges a subscription because it's an independent tool with no platform allegiance. Both approaches have trade-offs worth understanding before you commit.

Who Should Use What

Veeqo makes sense if you:

• Sell on Amazon and also list products on other channels like Shopify or eBay
• Need real-time inventory sync across multiple warehouses and sales channels
• Want free shipping labels with competitive carrier rates
• Are comfortable with your fulfillment data living inside Amazon's ecosystem
• Ship ready-made products that don't require custom production

TrackMy.Shop makes sense if you:

• Make, customize, or assemble products before they ship
• Want production workflow tools like Kanban boards and barcode scanning
• Need customers to see real-time production progress, not just shipping updates
• Prefer an independent tool with no marketplace ownership or data concerns
• Sell through Shopify, WooCommerce, Invoice Ninja, or your own system

Feature-by-Feature Deep Dive

Inventory Management

Veeqo's inventory sync is solid. It connects to your sales channels and keeps stock levels accurate across all of them. When you sell a unit on Shopify, your Amazon and eBay listings update. It handles multi-warehouse stock allocation, purchase orders, and stock transfer between locations.

TrackMy.Shop doesn't manage inventory. It tracks orders through your production process. These are genuinely different problems. Knowing you have 200 units of a product in stock is an inventory question. Knowing that order #4521 is currently being assembled at station 3 is a workflow question. Veeqo answers the first. TrackMy.Shop answers the second.

Shipping Labels

Veeqo offers free shipping labels with discounted rates from major carriers. This is a significant perk, especially since there's no subscription fee. You get access to competitive USPS, UPS, FedEx, and DHL rates without paying for a separate shipping platform.

TrackMy.Shop isn't a shipping label tool. It manages your orders through production and preparation stages. For label printing, you'd pair it with whatever shipping tool you prefer, whether that's Veeqo, Pirate Ship, or your carrier's native tools.

Production Workflow

This is where the gap is widest. Veeqo has no concept of production stages. It handles orders as things to be picked from a warehouse and shipped. There are no custom workflow stages, no Kanban board, no way to represent that an order is "in the engraving queue" or "waiting for embroidery thread to arrive."

TrackMy.Shop is built around this exact use case. You define your workflow stages, and orders move through them visually. Your team updates status by scanning barcodes, dragging cards on the board, or using the API. Everyone sees the same real-time picture of where every order stands.

Customer Tracking Pages

Veeqo provides standard carrier tracking once a label is printed. Customers get a tracking number and follow their package through the carrier's system.

TrackMy.Shop provides branded tracking pages that show your custom production stages. A customer who ordered a personalized cutting board sees "Wood Selection," "Cutting," "Engraving," "Oil Finishing," and "Shipping" as the order progresses. This kind of transparency is particularly valuable for custom products where the gap between "order placed" and "label printed" can be days or weeks. Without it, customers see nothing during that entire production period.

Reporting and Analytics

Veeqo offers shipping analytics, inventory reports, and multi-channel sales data. It's useful for understanding shipping costs, delivery performance, and stock turnover.

TrackMy.Shop provides workflow analytics that help you understand bottlenecks in your production process. Which stage takes the longest? Where are orders getting stuck? This kind of operational data helps you improve your production efficiency over time.

The Amazon Question

Let's talk about the elephant in the room. Amazon owns Veeqo. This has real implications worth considering.

The upside: Amazon has the resources to keep Veeqo free and well-maintained. The carrier rate discounts are likely subsidized. You get a genuinely useful tool at no cost.

The trade-off: Your inventory data, order data, sales velocity, supplier information, and operational patterns all live within Amazon's ecosystem. If you sell on Amazon, they already have most of this data. If you don't sell on Amazon, you're voluntarily giving it to them. Whether this matters to you depends on your relationship with Amazon and your comfort level with data sharing.

The independence angle: TrackMy.Shop is an independent, privately-run tool. It doesn't share your data with marketplaces. It doesn't steer you toward any particular platform. Your production data stays yours. For businesses that value independence from major platform ecosystems, this matters.

This isn't about Veeqo being shady. Amazon has been transparent about the acquisition. It's about understanding the incentive structure behind a free product and deciding what you're comfortable with.

Real-World Scenarios

Scenario 1: Amazon Seller Expanding to Shopify

You started on Amazon and now have your own Shopify store too. Your biggest headache is keeping inventory in sync between the two channels.

Veeqo is an excellent fit. It syncs your Amazon and Shopify inventory in real time, and you get free shipping labels. Since you're already in the Amazon ecosystem, using Veeqo is a natural extension. TrackMy.Shop doesn't help with this problem since there's no production workflow to manage and no inventory to sync.

Scenario 2: Handmade Pottery Studio

You make ceramic mugs, bowls, and vases. Each piece is thrown, fired, glazed, fired again, inspected, and packaged. You sell through your own WooCommerce store and take custom commissions.

Veeqo's inventory management doesn't apply well here since you're not stocking finished goods on shelves. You're making each piece to order or in small batches. TrackMy.Shop lets you track each order through your firing and glazing schedule. Your customer sees "Bisque Firing" or "Glaze Application" on their tracking page, which is infinitely more informative than silence followed by a shipping notification.

Scenario 3: Small Electronics Kit Company

You sell DIY electronics kits. Components are sourced from multiple suppliers, and each kit is assembled to order based on what the customer selects. You sell on Shopify.

Veeqo could help manage your component inventory across suppliers. But the assembly workflow, where each kit is picked, assembled, tested, and packaged, is something Veeqo doesn't track. TrackMy.Shop handles the assembly workflow side. You could use Veeqo for component inventory and TrackMy.Shop for kit assembly tracking, though for many small operations, simplicity wins and picking one tool for the bigger pain point makes more sense.

Pricing Breakdown

Veeqo is free. No subscription, no hidden fees for the core platform. You pay carrier rates for shipping labels, but those rates are discounted. For a budget-conscious seller, this is hard to argue with.

TrackMy.Shop has a free plan with 30 orders/month. Paid plans start at $19.99/month. You're paying for production workflow features that Veeqo doesn't offer, so the comparison isn't quite about getting the same thing for different prices. It's about paying for a different capability.

If you need inventory sync and shipping labels, Veeqo costs less (free). If you need production tracking and customer-facing workflow pages, TrackMy.Shop is the only option of the two that provides it. Price comparison only makes sense when the tools solve the same problem, and here they largely don't.

Can They Work Together?

Yes. Veeqo can handle your inventory management and shipping labels while TrackMy.Shop manages your production workflow. Both connect to Shopify and WooCommerce. Veeqo keeps your stock levels accurate and your labels cheap. TrackMy.Shop keeps your production floor organized and your customers informed.

This combination makes particular sense for businesses that have both inventory products and made-to-order products in their catalog.

The Bottom Line

Veeqo is a strong tool for multi-channel sellers who need inventory sync and affordable shipping labels, especially if you sell on Amazon. It's free, it works, and for ready-to-ship products it does the job.

TrackMy.Shop is for a different kind of business entirely. If you make things, the part of your process that needs the most help isn't inventory counting or label printing. It's the production floor: knowing where every order is, keeping your team coordinated, and showing customers that their order is actually being worked on. That's the gap Veeqo doesn't fill and TrackMy.Shop was specifically designed to address.

Choose based on what keeps you up at night. Stock discrepancies across channels? Veeqo. Production chaos and customer anxiety about order progress? TrackMy.Shop.