TrackMy.Shop vs Malomo — Order Tracking Page Comparison

TrackMy.Shop vs Malomo: Production Workflow Tracking vs Marketing-First Tracking Pages

Malomo and TrackMy.Shop both give your customers branded order tracking pages, but they approach the problem from completely different angles. Malomo wants to turn your tracking page into a revenue-generating marketing channel. TrackMy.Shop wants to show your customers what's actually happening with their order while giving your team the tools to manage production. Let's dig into what that means in practice.

What Each Tool Actually Does

Malomo is a branded tracking page platform built exclusively for Shopify. It takes the standard post-purchase tracking experience and transforms it into a marketing opportunity. Think of it as a landing page builder for your tracking page -- you can add product recommendations, brand storytelling, custom layouts, and promotional content. When a customer checks on their order, they see your brand experience alongside their shipment status, and Malomo helps you drive repeat purchases from that moment.

TrackMy.Shop is an order lifecycle management tool designed for businesses that have a multi-step production process. It combines a Kanban board for managing orders through custom workflow stages, barcode scanning for production floor operations, and branded customer tracking pages that reflect your actual workflow. It works with Shopify, WooCommerce, Invoice Ninja, and custom systems via REST API.

The Core Difference: Marketing Channel vs Production Visibility

Malomo sees the tracking page as wasted real estate. Millions of customers check their order status every day, and most see a bare-bones carrier tracking page with no brand identity. Malomo's insight is that this is a high-intent, high-attention moment you can use to build your brand and sell more products. That's genuinely smart for the right kind of business.

TrackMy.Shop sees the tracking page differently -- as an extension of your actual workflow. Instead of layering marketing content on top of generic carrier statuses, it shows customers the real stages their order is moving through. "Engraving in progress," "Curing -- 24 hours remaining," "Quality check passed." The content on the tracking page is the production process itself, which is exactly what customers of custom and made-to-order products actually want to see.

These aren't competing philosophies as much as they are different answers to different problems. Malomo answers "how do I make money from my tracking page?" TrackMy.Shop answers "how do I show customers what's happening with their order and manage my production workflow?"

Feature Deep Dive

Tracking Page Design

Malomo wins on design flexibility, and it's not particularly close. Malomo gives you a full page builder with custom sections, product recommendation blocks, branded layouts, and the ability to embed rich marketing content. If you care deeply about the visual design of your tracking page as a brand touchpoint, Malomo gives you more control.

TrackMy.Shop's tracking pages are clean and functional -- your logo, your brand colors, and a clear visual timeline of your workflow stages. They look good, but they're not a marketing canvas. The content that makes them special is the production stage information itself, not the page layout.

Order Management and Workflow

Malomo doesn't manage your orders or production workflow at all. It's a tracking page layer that plugs into Shopify and displays shipment information in a branded format.

TrackMy.Shop is the tool your team uses every day to manage work. Orders sit on a Kanban board. Your team moves them between custom stages -- "Design Review," "Printing," "Assembly," "QC," "Packing" -- whatever matches your process. Barcode scanning lets workers advance orders without touching a computer. AI order parsing can pull in orders from paper forms and emails. The tracking page is a window into this workflow, not a separate thing you have to maintain.

Platform Support

This is a significant differentiator. Malomo is Shopify-only. If you sell on WooCommerce, run your own site, or use Invoice Ninja for invoicing, Malomo isn't an option.

TrackMy.Shop works with Shopify, WooCommerce, Invoice Ninja, and any system that can talk to a REST API. If you sell across multiple platforms or might switch platforms in the future, TrackMy.Shop doesn't lock you in.

Notifications

Both tools send automated notifications. Malomo's notifications are designed to be marketing-forward, with branded email templates that include product recommendations and promotional content. TrackMy.Shop's notifications are triggered by workflow stage changes, keeping customers informed at meaningful production milestones.

Who Is Each Tool Built For?

Malomo is ideal for:

• Shopify stores shipping ready-made products that want to maximize the tracking page as a marketing channel
• Brands with strong visual identity that want full design control over the tracking experience
• E-commerce businesses focused on post-purchase upsells and repeat purchase rates
• Companies with dedicated marketing teams that will actively manage tracking page content

TrackMy.Shop is ideal for:

• Businesses that make, customize, or assemble products before shipping
• Teams that need production workflow management alongside customer tracking
• Businesses selling on WooCommerce, Invoice Ninja, or multiple platforms
• Small and mid-size operations that want one tool for workflow management and customer updates

Real-World Scenarios

Scenario 1: DTC skincare brand on Shopify. You ship pre-packaged products from a warehouse. Orders go out same-day. Malomo lets you put product recommendations and skincare tips on your tracking page, turning those "where's my order?" visits into opportunities for repeat purchases. This is Malomo's sweet spot.

Scenario 2: Custom leather goods maker selling on Shopify and their own website. A customer orders a monogrammed wallet. It takes 5-7 business days to cut, stitch, stamp, and finish. The customer wants to know where their wallet is in the process. With TrackMy.Shop, your team manages the order on a Kanban board, scans it through each station, and the customer sees real production updates. With Malomo, the customer sees a nicely designed page with no information until the package actually ships.

Scenario 3: Subscription coffee roaster on Shopify. You roast to order on a weekly schedule. Malomo could work here for the post-shipment tracking. But if you want customers to see "Beans sourced," "Roasting today," "Resting," "Packaging" -- TrackMy.Shop makes that visible and also gives you the workflow board to manage your roasting schedule.

Pricing Comparison

This is where things get stark.

Malomo starts at $99/month with no free plan. Pricing scales with order volume, and higher tiers unlock additional features. For a small business just getting started, $99/month for a tracking page layer is a significant commitment.

TrackMy.Shop has a free plan with 30 orders per month -- enough for many small businesses to get started with no financial risk. Paid plans start at $19.99/month and include the full feature set: Kanban board, barcode scanning, branded tracking pages, workflow automation, and integrations.

That's a 5x price difference at the entry level, and TrackMy.Shop gives you substantially more functionality (order management, barcode scanning, multi-platform support) in addition to tracking pages. Malomo's higher price reflects its focus on being a premium marketing tool for larger Shopify brands, not a budget option for small makers.

Can You Use Both Together?

In theory, yes -- but it's unusual. You'd use TrackMy.Shop for your production workflow and pre-shipment tracking, then Malomo for the post-shipment tracking page experience. But since both provide branded tracking pages, most businesses would choose one or the other for the customer-facing side.

The more common pairing is TrackMy.Shop for production workflow management with a separate carrier tracking tool (like AfterShip) for detailed post-shipment updates.

The Bottom Line

Malomo is a well-executed product for a specific use case: Shopify brands that ship quickly and want their tracking page to work as a marketing channel. If you're a large Shopify brand with a marketing budget, a design team, and products that ship same-day, Malomo can genuinely increase your repeat purchase rate.

TrackMy.Shop is for the businesses Malomo wasn't built for: the ones where there's a real production story to tell. If your customers are waiting for something to be made, assembled, or customized, they don't need product recommendations on a tracking page -- they need to know their order is being worked on. TrackMy.Shop gives you the workflow tools to manage that production and the tracking pages to share it with your customers, at a fraction of Malomo's price, on any e-commerce platform.

If your business makes things, start with TrackMy.Shop. If your business ships things fast and wants to sell more, take a look at Malomo.